• New edition of the book that introduced the concept of personal brand as a powerful personal and professional development tool

• Thoroughly revised and updated, with a new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world

• Filled with unique and tested tools and exercises to help you develop a distinctive personal brand

You may not know it, but you have a brand. Over time, the people who interact with you -- colleagues, acquaintance, family and friends -- develop a set of perceptions of who you are what you stand for. But does your current personal brand truly reflect who you are and the difference you make? You're probably not even aware of what your brand is now, but you can consciously create one that accurately reflects your truest personal values.

Developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be, and learning how to leave the impressions that reflect your true brand. The hallmark insight of the new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others. "When you make a discernable difference in the life of another," they write, "you make a lasting impression and your brand receives credit."

Be Your Own Brand shows how to create a personal brand that is distinctive, relevant to others and consistent in the way it is perceived and presented. McNally and Speak take you through the process of identifying the components of your brand, conveying that brand to the world, checking how closely your brand aligns with those of significant others -- particularly your employer -- and assessing your progress along the way. The plethora of tested tools and exercises they provide make the experience easy, enlightening, and enjoyable.