• Written by a distinguished, much-honored Latina leader, this is the first comprehensive book on Latino leadership
• Offers ten principles that guide Latino leaders
• Features numerous examples of these principles in action and interviews with nine accomplished Latino leaders

Over 50 million Latinos live in the United States, the largest minority group in the country. Their numbers grew by 43 percent in the last decade, and it’s estimated that by 2050, one in three of the US population will be Hispanic. 

What does it take to lead a varied and vibrant people who hail from twenty-two different countries? And what can leaders of all cultures and ethnicities learn from how Latinos lead?

Based on her personal experience as a longtime Latina leader, Juana Bordas takes us on a journey to the very heart and soul of Latino leadership. She offers ten principles that guide Latino leaders and features numerous examples of these principles in action.

Bordas begins with a concise history of the Latino people, from the Old World to the New, documenting how extraordinarily far Latinos have come—in every sense. Since Latino leadership ultimately stems more from who you are as a person than from what official title you hold, Bordas’s first three principles describe personal characteristics and qualities that have traditionally prepared Latinos to lead their communities. Culture is the soil from which Latino leadership grows, so her next two principles touch on common cultural values that unify this diverse people. And finally, she brings it all together, offering five action-oriented principles that animate Latinos’ inclusive, community-oriented, socially responsible, and life-affirming approach to leadership.

Bordas includes the voices and experiences of distinguished Latino leaders, vivid dichos (traditional sayings) that illustrate aspects of Latino culture, and even notes on how the Spanish language itself influences and reflects the Latino worldview. This unprecedented and wide-ranging book shows that Latino leadership is indeed powerful and distinctive and has lessons that can inform leaders of every background.