About the Author

Louis E. Varela Nevaer is considered one of the nation's leading authorities on Hispanics and Latinos. As director of Hispanic Economics, he has written extensively on Hispanic consumer behavior in the United States and consulted to Fortune 100 comapnies who, sincee the passage of the North American Free Trade Agreement, or NAFTA, have worked on integrating the economics of the three North American nations. With more than a quarter century of expertise, Nevaer offers a unique perspective that reflects his varied background.