About the Author

Peter Boatwright is associate professor of marketing at Carnegie Mellon University's Tepper School of Business, with an appointment in Mechanical Engineering.

Books by this author:

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Built to Love  Hardcover Available  $27.95 <Add to Cart Built to Love  PDF Ebook Out of stock  $27.95 <Add to Cart

Built to Love  Epub Out of stock  $27.95 <Add to Cart