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The BK Whitepaper Series. Providing practical expertise in article-length format for busy professionals.
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  • Written by the bestselling creativity author of all time-von Oech's A Whack on the Side of the Head has sold more than 1.5 million copies
  • Provides new approaches to problem solving that anyone can use: managers, students, artists, writers, teachers, and others
  • Draws on science, business, history, popular culture, and literature to provide novel solutions to even the most intractable problems

Open your mind with the creative enigmas of Heraclitus. These innovation strategies-from "You Can't Step in the Same River Twice" to "Dogs Bark at What they Don't Understand"-are as relevant today as they were 2,500 years ago when this provocative Greek phoilosopher wrote them.

Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including "Appreciate Turbulence," "Practice Forgetting," "Ask a Fool," "See the Obvious," "Connect the Unconnected," "Find a Pattern," "Use What's not There," and "Reverse Assumptions."

Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, Expect the Unexpected or You Won't Find It offers a welcome jolt to the imagination!