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About the Author
Simon Anholt
Simon Anholt is the founder of The Good Country Index, and has over twenty years of experience working with Heads of State and Heads of Government around the world. He has produced two major global surveys tracking public perceptions of countries and cities, developing and implementing the concept of a nation brand. He is a frequent keynote speaker and has been featured in major media global media outlets including BBC News, The Guardian, Al Jazeera, and more. He has two TED Talks which have over 6 million views combined, and he is an Honorary Professor at the University of East Anglia.
