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About the Author
B Joseph Pine II
B. Joseph Pine II is an author, speaker, and management advisor to Fortune 500 companies and start-ups alike. He is co-author with James H. Gilmore of The Experience Economy and author of the award-winning book Mass Customization: The New Frontier in Business Competition (Boston: Harvard Business School Press). In 2007, Time Magazine cited Pine's work in Authenticity as one of 10 ideas that are changing the world.
He has written numerous articles for The Wall Street Journal, Chief Executive, Worldlink, Context, Agility & Global Competition, CIO, and the IBM Systems Journal, among others. His July-August 1998 piece, "Welcome to the Experience Economy," also co-written with his partner, was his fourth for the Harvard Business Review.
Prior to beginning his writing and speaking activities, Mr. Pine held a number of technical and managerial positions with IBM. One of his many assignments was key to the effective launch of the Application System/400 computer system, for which he managed a team that brought customers and business partners directly into the development process of the system. Because of this innovative activity, customer needs were met more exactly and quality was significantly enhanced - factors that contributed greatly to IBM's Rochester, Minnesota, facility winning the Malcolm Baldrige National Quality Award in 1991.
Mr. Pine is frequently quoted in such places as Forbes, The New York Times, Wired, Business 2.0, USA TODAY, Investor's Business Daily, ABC News, Good Morning America, Fortune, Business Week, and Industry Week. In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forum and is a Visiting Professor at the University of Amsterdam, as well as a Senior Fellow with the Design Futures Council and a recurring guest lecturer at the MIT Sloan School of Management.
