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About the Author
Karl D Speak
Karl D. Speak is a global expert known for his pragmatic and unconventional approach to using brand as a leadership platform for customer-centric employee-engaged cultures. Karl's innovative work on personal brand and internal brand building has been implemented in companies in twenty-three countries. Karl is a best-selling author and sought-after speaker. As an accomplished presenter, Karl's energetic style and wide-reaching knowledge of brand make him a favorite speaker with audiences around the world.
Brand Tool Box, Ltd., the company he founded in 1984, is that global leader in developing and implementing internal brand-building programs. Through Brand Tool Box, Karl has implemented his contemporary approach to brand management and internal brand building with a wide range of corporate clients. Clients such as 3M, American Express, AT&T, BASF, BMW, Cabela's, Cargill, Consumers Energy, EDMC, FedEx, Honeywell, IBM, ING, Mosaic, Motorola, Securian, Skandia, Sony Corporation, St. Jude Medical, Syngenta, Target Corporation, The Scotts Company, The Wall Street Journal, Toro, and Walgreens have benefited from Karl's consulting and internal brand-building programs.
Karl has taught in the MBA programs at University of Minnesota, Saint Thomas University, and has been guest lecturer at University of Westminster in London, Capella University, and ESADE University in Madrid, among others.
Contact information: Brand Tool Box, LTD., 510 First Avenue North, Suite 605, Minneapolis, MN 55403. Website: www.brandtoolbox.com; Telephone (612) 338-5009; Fax (612) 338-4714; E-mail: info@brandtoolbox.com.
