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About the Author


Donald Mitchell

Donald Mitchell is CEO and chairman of Mitchell and Company, a financial and strategy consulting firm founded in 1977. He has worked on assignments with the most senior officers at hundreds of major companies, including Colgate-Palmolive, McGraw-Hill, Becton Dickinson, Johnson & Johnson, PepsiCo, Pitney Bowes, Procter & Gamble, and Southwest Airlines. For more information, please visit www.mitchellandco.com.

Books by this author: