Customer Connection Videos

IS THIS PRODUCT RIGHT FOR YOU?

This works best for books with some kind of inspirational message that is easily boiled down.  Complex technical treatises are not a great fit.  BK Life books are usually a great fit.    

DEADLINE

You should start working on this about one month after your author day, so that you won’t be up against the wire for a pub date launch.

INPUTS

• 12-18 sentences we can put in the video.  This should be either the elevator pitch for your book as a whole, or a summary of your most inspirational chapter.
• Suggestions for what types of visuals you would like to go with the sentences (if you have a strong opinion on this.)
• At the end of the video, we’ll ask the viewer to enter their email address so they can receive a free gift.   You need to decide what free gift makes the most sense  (usually a free chapter from the book, but other giveaways are possible as well.)     Also you need to decide how to phrase the Ask.
• If you have opinions on the music or sound for the video, we’d love to hear them.  

EXAMPLES

Here is a page of examples:

http://www.bkconnection.com/FlashMovies.asp

Most of these have achieved modest success.  Here is the only one of our videos that went “viral” (achieving over one million views.)

http://www.bkconnection.com/thefivesecrets/index.html

BUDGET & CONTRACT

We can produce these videos for $1,000, usually covered by BK as part of our overall marketing efforts.   Since this involves content creation, that’s why the editorial department supervises it.

PRICING - Free

OUTCOMES

• It depends on how popular the video is and how much it catches on, but by offering viewers a “free gift” at the end of the video in return for their email addresses, you can usually collect a large number of potential customer email addresses.  
• It is also great for getting people emotionally invested in your book and helping our publicists demonstrate the book to journalists.