Wendy Wong Joins Berrett-Koehler Board
BK Gains Deep and Broad Business and Marketing Expertise
San Francisco, CA – The Berrett-Koehler Group, Inc., which is the parent company of Berrett-Koehler Publishers, Inc., is excited to announce that Wendy Wong has joined its Board of Directors. Wendy is Senior Vice President of Marketing for The Ken Blanchard Companies, where she manages the integrated marketing and global branding of a distinguished leadership development firm that helps leaders create winning workplace cultures that result in organizational and performance improvement.
Berrett-Koehler Publishers is a leading independent publisher of print and digital books and other resources on leadership, management, socially responsible business, organizational change, career development, personal development, community development, economic justice, and social change. Its mission is “Creating a World That Works for All.”
“We are delighted that Wendy has agreed to join our Board,” states BK president Steve Piersanti. “Wendy brings deep and broad knowledge of the business and organizational marketplaces that generate a large part of the sales of our publications. And we have been impressed by Wendy for many years in conjunction with our collaboration with The Ken Blanchard Companies on many book projects authored by Ken Blanchard and other Blanchard Company leaders.”
Wendy joins seven other members of the Berrett-Koehler Board. Two Board members represent the management and staff of Berrett-Koehler Publishers, and the rest of the Board members are outside directors who represent BK’s various stakeholder groups, including shareholders, customers, suppliers, service providers, sales partners, and the communities in which BK is embedded. Here is a link to information on each Board member:
In her role as Senior Vice President of Marketing for The Ken Blanchard Companies, Wendy serves on the Leadership Team, and contributes to strategy and new business model innovation for the company.
Wendy has spent most of her career in business-to-business marketing and has led her teams to win awards for their web, social media, event and marcom execution. Wendy approaches branding much like an “organizational therapist,” ensuring that the soul and spirit of the organization emerges authentically from the collective perspective of key stakeholders. She is known as a leader of high-performance teams, and a servant leader who creates shared purpose.
She brings 20 years of experience in all aspects of marketing management, having led marketing communications and branding at HNC Software/Fair Isaac (now FICO); and strategic marketing and e-commerce initiatives at Dun & Bradstreet. At D&B, Wendy held a dual leadership role in strategic planning and marketing communications and was voted by her peers as “most creative thinker.” Having cofounded a startup within D&B, and later having worked with independent startups, she defines herself as an “intrapreneur.”
Wendy has authored articles on marketing topics, leadership, and intrapreneurship. She holds an undergraduate degree in literature and international studies from Cornell University and an MBA from UC Berkeley’s Haas School of Business. She also earned a Certificate in Book Publishing from the University of Denver, and spent her early career as an editor and marketer in the book publishing business. She was an AAUP/MetLife Scholarship Recipient, which granted her a year-long stint at Princeton University Press. She later worked as a production editor for HarperCollins, freelance edited, and did business analysis for Penguin Books.
Wendy enjoys travel, yoga, jazz, and jigsaw puzzles. She is married to a “venture activist” and they have two college-age children. They live in La Jolla, CA.