Online Learning Experiences- Info For Authors

IS THIS PRODUCT RIGHT FOR YOU?

If you have supplemental materials or online training curriculum that you would have loved to have put in the book, but didn’t get a chance to, this option is perfect for you.   We can make that material part of an online learning experience that is linked in the book.

DEADLINE

• Within four weeks of the Author Day:  You will need to write an in-book hook to the online learning experience, which should be submitted as part of the final manuscript you submit.  The modifications to the printed book include a reference in the introduction or early chapters, a back-matter page, and a cover starburst or badge. We will need to decide on a url for the online learning experience, ideally http://bkconnection.com/EASILY-REMEMBERED-WORD.
• The materials which will be part of the online learning experience on our website should be submitted as soon as you have them ready (at the very latest one month before pub date, and ideally earlier.)   It takes time to get them up on the website and perfectly formatted.

INPUTS

You choose!    In many ways, this is completely up to you as the author.  Whatever you feel serves your readers the most.   If you just have one page of material, that’s okay.   But for us to demand the reader’s email as part of the deal, we’d ideally have 5-6 pages of material and perhaps multimedia assets of some kind.  

One or two of the suggestions below.   Feel free to schedule time with the Digital Team to brainstorm and refine ideas.   Here are some suggestions for things you might include.  Mix and match as desired, or think of your own creative ideas!

• A page of links to resources you have found useful
• Videos of you coaching your reader through the skills in the book
• Videos of people roleplaying the skills in your book
• Audio recordings of you speaking
• Worksheets and study guides the reader can fill out
• Explanatory pictures and graphs
• Questions for the reader to ask others, as they try to follow your book’s advice
• Checklists to help the reader turn your book’s advice into action items
• Scoring rubrics
• You name it!

If you suggest anything too unusual, check first to make sure it falls within the technical limitations of our website.   You should submit these assets with suggestions of how you want them organized.

EXAMPLES

Here is the online learning experience we created for Charles Kiefer's "The Art of Insight"

http://www.bkconnection.com/TAOI-Online-Learning-Login.asp

Note we have “email-walled” the experience, so we collect the emails of everyone who uses it.  The collected emails are then shared with the author.

BUDGET & CONTRACT

These products typically do not need a budget, since they rely on in-house expertise.  However, if you wanted to produce additional multimedia files to include in the learning experience, you’d need a personal budget for that (this is optional.).

PRICING

The Online Learning Experience is included in the price of the book, and provides an additional incentive for purchasing the book.  We put a badge on the cover that says “online learning experience included.”  It looks something like this:

Furthermore, if the online learning experience is sufficiently long and rich, visitors will be required to input their email address before entering the experience.   BK shares all email addresses collected in this way with the author.   For marketing purposes, contact information can be even better than money.

OUTCOMES

You’ll probably acquire the emails from 2%-10% of the people who purchase your book, depending on how appealing the online offering is.