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Ten Suggested Interview Questions
Suggested interview questions for the authors of Infinite Possibilty (Berrett-Koehler, 2011)
Please contact Cynthia Shannon, cshannon@bkpub.com or 415-743-6469, for inquiries on republishing this piece
How is this book a logical extension of your work on the Experience Economy? And how does is relate to Mass Customization and Authenticity?
What are some of the leading companies today that are using digital experiences to create economic value?
Are there certain industries that are more naturally predisposed to these ideas on digital experiences than others?
How can organizations that are not technologically oriented benefit from this book?
How did you come upon the model at the core of the book, what you call the Multiverse?
How can companies best apply this model to their own businesses?
Are there certain advantages that young startup companies have in adopting these ideas vs. older, larger, and more established businesses?
What do you expect will be the most difficult part of your ideas for companies to adopt? What are some of the initial barriers for organizations who wish to operate on the digital frontier, as you call it?
What are some of the low-lying fruit that companies should pursue in staging digital experiences?
What does such a focus on digital technology say about consumers today and in the future?
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