Your BK Website Product Page- Information for Authors

THE STANDARD PACKAGE

By default every Berrett-Koehler product page has the following:

• Title, subtitle, cover, links to author bios
• Table of Contents and a generously sized PDF excerpt from your book
• A book description taken from the Berrett-Koehler catalog
• A feed of Amazon customer reviews
• Suggestions for related Berrett-Koehler books to buy
• Generous bulk discounts
• A list of your endorsements
• Ability for professors to request free exam copies
• Options to buy from independent stores, Amazon, or Barnes & Noble if you don’t wish to purchase from the BK site. 

MAKING YOUR BK WEBSITE PAGE SHINE

We love it when authors provide us with these additional goodies to place on their product page:

• A BK Author video (either a video clip you already have from an interview, or a clip you make especially for your book!)
• A PDF study guide for your readers
• Related links (aka, to your website, to interesting resources)
• Links to your social media presences (if any) for us to put on your author bio.

REASONS TO LINK TO THE BK WEBSITE:

1. BK’s website has better rates for large bulk purchases than Amazon.
2. Sending your customers to the BK site, helps customers discover other BK authors and become part of the BK Community.  
3. BK’s website has more detailed information than other sites.
4. Our website has features which cater to professors looking to make course adoptions.
5. It’s very hard to make your Amazon best-seller rank change significantly.   You can drive up your BK bestseller rank much more easily

Here is the preferred way to display the link to bkconnection.com and other electronic retailers from your site.  This gives preference independent booksellers and helps competition thrive.

• First position: IndieBound (local bookseller)
• Second position: BKconnection.com
• Third position: BN.com (Barnes & Noble)
• Fourth position: Books-A-Million
• Fifth position: Amazon