"Melrose seeds this book with a fertile mix of creativity, ethics, inspiration, and insight. Definitely a new and exhilarating game-plan for purposeful, principled leadership. Here is where the grass is really greener!"

"Wonderful wisdom and powerful ideas from the CEO of a successful public company. A great contribution to the business community."

"This book takes off where books by consultants, professors, and sloganeers leave off. It is a practical and truly inspirational book written by a real CEO for real people who want to be managers and managers who want to be leaders. Ken Melrose is thoughtful, honest, and literate.... When he speaks of empowerment and self-assessment, team-building and personal growth, you know he's been there himself."

"Ken Melrose has written a refreshingly candid book about Toro's corporate soul. It reaches beyond platitudes to real-world behavior, to 'walking the talk.' Melrose bases his leadership on deeply rooted personal principles that require courage to stay aligned with during tough times. The results speak for themselves. Every CEO could learn a valuable lesson from his and Toro's story."

"Only an exceptional chief executive would subject himself voluntarily to internal scrutiny and external accountability. Ken Melrose is one such courageous executive. While I talk stewardship, Melrose and his team at Toro walk it daily. The good news message in this marvelous book is that you and I can realize our own goals and dreams by applying the timeless principles of effective leadership."

"Ken Melrose is that rare CEO who knows in head and heart what effective leadership means. Here is a book of captivating spiritual depth."