"Supply Chain Optimization clearly points out one crucial reality: that customers will continue to expect more for less. They want more quality, design, innovation, choice, convenience and service; and they want to pay less in price, effort, time, and risk. This book truly gives readers good common sense approaches to more fully optimizing their supply chain."

"A great contribution showing us where the business world is going. A must-read for anyone under margin pressure who wants to know a powerful methodology for relieving some of the pain."

"Supply Chain Optimization represents one of the most comprehensive efforts at connecting the critical essentials of '90s-era competitveness with the strategic application of technology that I have come across. The strong components of case references and pragmatic decision models are of real value for practitioners as well as students. This is a hard-hitting piece of quality work which I will consider for use with some corporate clients as a reference and as a text in our graduate program. No '90s competitor will be entirely safe without at least a quick read of this book."