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TABLE OF CONTENTS

Foreword

Preface

Introduction: There IS Another Way

Chapter 1: Mission Comes First

Chapter 2:
Any Business Can Do It

Chapter 3: Organic Is The Way to Grow

Chapter 4: Finance Your Independence

Chapter 5: Build Your Values into the Brand

Chapter 6: Match Manufacturing to Mission

Chapter 7: Morph Early and Often

Chapter 8: Form Follows Function

Chapter 9: The Soft Stuff Is the Hardest

Chapter 10: Getting to Scale: Is It Right for You?

Notes
Additional Resources
Index
About the Author