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Warm Greetings!

  1. Where Are the Fish?  The New Competitive Reality   
  2. Overfished Ocean Strategy:
  3. Five Principles That Make It Work
  4. Principle One: Line to Circle
  5. Principle  Two: Vertical to Horizontal
  6. Principle Three: Growth to Growth 
  7. Principle Four: Plan to Model
  8. Principle Five: Department to Mind-Set  
  9. The Death of Green, or Is Your Marriage Sustainable?
  10. As a Means of Conclusion: What Should Business Do?

My Big Thanks

Notes

Index

About the Author