TABLE OF CONTENTS

Preface

Introduction: The Emerging Progressive Majority

Part One: Our Moment in History
1 What We Believe
2 What’s Holding Us Back?
3 The Winning Message

Part Two: The Mechanics of Persuasion
4 Targeting the Persuadables
5 How Framing Works
6 How Values Work

Part Three: The Progressive Toolbox
7 Freedom, Opportunity, Security
8 Talking About Our Philosophy and Ourselves
9 Talking About Government
10 Talking About the Economy
11 Talking About Hot-Button Issues

Conclusion: An Action Plan for Activists

Resource: Survey Research

Notes
Index
Acknowledgments
About the Author
About the Center for Policy Alternatives