FOREWORD Joi Ito, Director, MIT Media Lab
PREFACE Notes from a Practicing Heart
INTRODUCTION What Are Social Laboratories?
What Does It Mean to Be Winning? / Playing in the World
Cup / The Scale-Free Laboratory / A Cascade of
Social Labs
1 The Perfect Storm of Complexity
The Perfect Challenge / What Is a Complex Social
Challenge? / The Futile Optimism of Optimization /
Yemen as a Natural Experiment / Too Big to Fail, Too Big
to Jail
2 The Strategic Vacuum
Business as Usual / The Expert-Planning Paradigm /
Flying Autopilot in the Perfect Storm / A Lack of Genuine
Strategic Intent
3 The Sustainable Food Lab: From Farm to Fork
The Race to the Bottom / The Multiple and Conflicting
Logics of Food / What Is Sustainable? / Systemic
Spread Betting
4 The Bhavishya Lab: The Silent Emergency
The Bhavishya Alliance / The Moon Shot /
Movement Requires Friction / Fail Early, Fail Often /
Business as Usual and Its Radical Refusals
5 The New Ecologies of Capital
The End of the Beginning / Emerging Forms of Capital
and Preventing Collapse / The Dumbest Idea in the World
87 / More Rainforests, Fewer Plantations
6 The Rise of the Agilistas
The Practical Wisdom of Social Labs / Starting with
Current Realities / Events Rupture Dispositions /
The Right Stuff
7 Steps Toward a Theory of Systemic Action
First Requirement: Constitute a Diverse Team /
Second Requirement: Design an Iterative Process /
Third Requirement: Actively Create Systemic Spaces
8 Starting a Social Lab: Seven How-Tos
Strategic versus Tactical Thinking / #1 Clarify Intention
/ #2 Broadcast an Invitation / #3 Work Your
Networks / #4 Recruit Willing People /
#5 Set Direction / #6 Design in Stacks /
#7 Find Cadence
Conclusion Next-Generation Social Labs
Averting the Zombie Apocalypse / State Collapse: A
Stabilization Strategy / Climate Change: A Mitigation
Strategy / Community Resilience: An Adaptation Strategy
/ The Battle of the Parts versus the Whole
Acknowledgments
Notes
Bibliography
Index
About the Author
About Reos