BK Life Mission
Personal growth and self-help books have been an important part of Berrett-Koehler's publishing program since our company's inception in 1992. Berrett-Koehler has published dozens of such books, and many have become bestsellers, such as Repacking Your Bags, Eat That Frog!, The Power of Purpose, and The Answer to How Is Yes. Now, in order to give these books more visibility and a distinctive identity on our list, we have gathered them under a new category name: BK Life.
BK Life books change people's lives. They help us align our lives with our values and with our aspirations for a better world. BK Life books are distinct from other personal growth books because they connect self-improvement to our relationships and responsibilities to others. They show us how to improve our lives in ways that are beneficial for the families, organizations, communities, nations, and world in which we live and work.
Berrett-Koehler's mission is "Creating a World That Works for All." We believe that to truly create a better world, action is needed at all levels-individual, organizational, and societal. BK Life books focus on change at the individual level. Berrett-Koehler is also well known for our business books, which focus on organizational change and leadership, and our BK Currents line of books, which focus on societal and global change.
Because of their distinctive focus, BK Life books cut across various bookselling categories, including self-help, personal growth, inspiration, psychology, career, and personal finance. What these books all have in common is helping us create positive change in our lives.