"John Guaspari brings the fundamental principle of customer value down to earth for everyone in the organization-from the CEO to the front-line worker. The 'Value Effect,' as he calls it, must be at the core of any successful effort to mobilize energy and intelligence for competitive advantage."
"The Value Effect is a practical, simple, and powerful concept for any manager leading a department or an entire organization. It provides an enduring context for the tools and techniques we already have. Best of all, this 'whodunit' thriller is a great read!"