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"What We Learned in the Rainforest is a monumental piece of work. All the knowledge we need to create sustainable, profitable businesses is right there in the forest, if only we can learn from it. Kiuchi and Shireman show us how."

-William K. Coors, Chairman of the Board, Adolph Coors Company

"Business has much to learn from the natural world and there are no better teachers than Tachi Kiuchi and Bill Shireman. Their message is clear and concise: To prosper in the 21st century, businesses of all sizes and sectors must heed not just the laws of governments and the marketplace, but also the laws of nature."

-Joel Makower, Editor, The Green Business Letter and Cofounder, Clean Edge, Inc.

"A fascinating book bridging the chasm between business and nature by two people who have been there and done it. Immensely readable--a must for anyone who cares about profit or a livable world."

-Dee Hock, Founder and CEO, Emeritus, VISA and author of Birth of the Chaordic Age

"What We Learned in the Rainforest offers new insights into the powerful parallels between nature and business. Every business manager can gain from the lessons the book conveys, and every reader will certainly enjoy the charm and intellect of these two extraordinary authors. The book should be required reading for every CEO dealing with the challenges of balancing the interests of all their constituencies in the transparent world we work in today."

-Lou Capozzi, Chairman and CEO, Manning, Salvage & Lee

"If you're looking for a set of business principles that have yielded sustained abundance for 3.8 billion years, journey to a rainforest, a coral reef, or a prairie. That's what Kiuchi and Shireman have done, and they've returned with some insights that could transform our machine economy to a living one, where profits are made but not at the earth's expense."

-Janine M. Benyus, author of Biomimicry: Innovation Inspired by Nature

"What We Learned in the Rainforest is a monumental piece of work. All the knowledge we need to create sustainable, profitable businesses is right there in the forest, if only we can learn from it. Kiuchi and Shireman show us how."

-William K. Coors, Chairman of the Board, Adolph Coors Company

"Kiuchi and Shireman explain potentially mind-twisting phenomena in a very entertaining, story-telling style that draws on, of course, what they learned in the rainforest, but also sheds light on some things they couldn't possibly have learned there-like what some very innovative companies are doing in Colorado, Minnesota and the Hague. An important contribution to a rapidly moving field."

-Mathew Arnold, CEO, World Resources Institute