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  1. How do you become an ideaer?
  2. Follow the golden rule
  3. Remember that people work with you, not for you
  4. Care about them
  5. Make their jobs seem easy
  6. Don't ask for one solutionAsk for many
  7. Don't reject ideasAsk for more
  8. Give them more than one problem at a time
  9. Ask for more ideas, sooner
  10. Make sure they like you
  11. Cut down on approvals
  12. Tell them everything about their company
  13. Give them what they need
  14. Take the blame / Give the praise away
  15. Help them achieve their goals
  16. Hire only people you like
  17. If it isn't working, change it
  18. Get rid of sad dogs who spread gloom
  19. Let them solo
  20. Let them do it their way
  21. Make sure the problem is the problem
  22. Shun rules
  23. Trust them
  24. Let them shine
  25. Praise their efforts
  26. Allow them the freedom to fail
  27. Never lie about anything important
  28. Be wary of fear
  29. Show some enthusiasm
  30. Ask them to help you
  31. Get rid of the word "I"
  32. Make it Us vs Them, not Us vs Us
  33. Share what everybody does
  34. Share experiences
  35. Insist on vacations
  36. Let them vacation when they want to vacation
  37. Forget about efficiency
  38. Play the fool
  39. Cancel school
  40. Have fun
  41. A final word