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Introduction: The Growing Threat to Your Company from New Business Models

Part One: Business Model Innovation Priorities

  1. What's the Big Idea?
  2. Business Model Innovation Is the Fastest and Safest Route to Sustained Market Leadership
Part Two: The Building Blocks of Better Business Models
  1. Value: Locate Ideas to Create More Sales from Improved Value at the Current Price
  2. Value: Select the Ideas to Pursue
  3. Price: Locate Ideas to Create More Sales from Adjusting Prices
  4. Price: Select the Ideas to Pursue
  5. Costs: Locate Ideas for Greater Reductions in More Places
  6. Costs: Select the Ideas to Pursue
  7. Benefits: Locate Business Model Concepts to Grow the Pie by Investing
  8. Benefits: Select the Psychological and Tangible Benefits to Share, Do So Fairly with All Stakeholders, and Reap the Bounty of Mutual Commitment, Collaboration, and Effectiveness
Part Three: Create an Effective Business-Model-Innovating Organization
  1. Start Business Model Innovation First, and Stay Focused on It
  2. Grow and Harvest More Low-Hanging Fruit
Part Four: Full Speed Head of the Competition!
  1. Cover the Biggest Lily Pond You Can
  2. Cast Bread Upon the Waters