Introduction: The Growing Threat to Your Company from New Business Models
Part One: Business Model Innovation Priorities
- What's the Big Idea?
- Business Model Innovation Is the Fastest and Safest Route to Sustained Market Leadership
Part Two: The Building Blocks of Better Business Models
- Value: Locate Ideas to Create More Sales from Improved Value at the Current Price
- Value: Select the Ideas to Pursue
- Price: Locate Ideas to Create More Sales from Adjusting Prices
- Price: Select the Ideas to Pursue
- Costs: Locate Ideas for Greater Reductions in More Places
- Costs: Select the Ideas to Pursue
- Benefits: Locate Business Model Concepts to Grow the Pie by Investing
- Benefits: Select the Psychological and Tangible Benefits to Share, Do So Fairly with All Stakeholders, and Reap the Bounty of Mutual Commitment, Collaboration, and Effectiveness
Part Three: Create an Effective Business-Model-Innovating Organization
- Start Business Model Innovation First, and Stay Focused on It
- Grow and Harvest More Low-Hanging Fruit
Part Four: Full Speed Head of the Competition!
- Cover the Biggest Lily Pond You Can
- Cast Bread Upon the Waters