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TABLE OF CONTENTS

 

Introduction: The Journey Continues

 

Chapter 1: The Control Versus Freedom Dilemma

 

Chapter 2: Do Incentives Motivate?

 

Chapter 3: Corporate Culture and the Bottom Line

 

Chapter 4: Experiments in Control-Based Thinking

 

Chapter 5: Fear, Human Nature, and the Need to Control

 

Chapter 6: Individual Freedom, Personal Responsibility, and Faith in People

 

Chapter 7: The Transformation of 'National Stores'

 

Chapter 8: Creating the Right Conditions - Shared Values

 

Chapter 9: Creating the Right Conditions - Responsibility

 

Chapter 10: Spreading the Freedom-Based Philosophy

 

Chapter 11: Leading the Transformation

 

Chapter 12: Individual Freedom - Owning Your Job

 

Chapter 13: Personal Responsibility - Owning the Systems

 

Chapter 14: Faith in People - Finding Great People

 

Epilogue