TABLE OF CONTENTS

Introduction: What Do You Care About

Chapter 1: Why Do It?

Chapter 2: Start Here

Chapter 3: Trust Them? Are You Kidding?

Chapter 4: Building a Team and Keeping It Together

Chapter 5: Making a Plan

Chapter 6: Risk-taking and Courage

Chapter 7: Finding Common Ground: Negotiating and Resolving Conflicts

Chapter 8: Persuasive Communications: Speeches, Fundraising and More

Chapter 9: Dealing with the Media--the Secrets of Good PR

Chapter 10: Moving Institutions to Do What You Want Them To

Chapter 11: Public Testimony and Legal Action

Epilogue: Changing the World--and Ourselves