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Helping people create positive individual change and align their lives with their aspirations for a better world.
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Pioneering socially responsible, effective approaches to leading and managing organizations.
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Contents
Introduction: Four Types of Entrepreneurs, Four Ways to Succeed
l. The Personal Achiever Entrepreneur
2. How Personal Achievers Succeed or Fail
3. The Supersalesperson Entrepreneur
4. How Supersalespeople Succeed or Fail
5. The Real Manager Entrepreneur
6. How Real Managers Succeed or Fail
7. The Expert Idea Generator Entrepreneur
8. How Expert Idea Generators Succeed or Fail
9. When More than One Pattern is Prominent: The Complex Entrepreneur
10. Assessing Entrepreneurial Talent: Your Own and Others'
11. Do Women Possess Different Patterns and Follow Different Routes?
12. Educating for Entrepreneurship
13. What If I Lack Any Strong Entrepreneurial Pattern?
Appendix A: Our Research on Entrepreneurship
Appendix B: Measuring the Entrepreneurial Patterns