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TABLE OF CONTENTS

Chapter 1: So, Why Are You in Business?

Chapter 2: Are You Ready to Take the Plunge?

Chapter 3: First Things First: Your Employees

Chapter 4: Turning the Value Chain into a "Values Chain"

Chapter 5: Developing a Dialogue with Your Customers

Chapter 6: Staking Out Your Place in the Community

Chapter 7: Leaving a Lighter Footprint on the Planet

Chapter 8: You Really Can Try This at Home!