Sale 40% Off

current
Advancing social and economic justice, sustainable development, and positive change at national and global levels.
life
Helping people create positive individual change and align their lives with their aspirations for a better world.
business
Pioneering socially responsible, effective approaches to leading and managing organizations.
Open Book Edition
A self-publishing partnership with iUniverse to expand the BK mission into more genres.
Fast Fundamentals
The BK Whitepaper Series. Providing practical expertise in article-length format for busy professionals.
bottom


TABLE OF CONTENTS

 

Foreword by Rich Teerlink, retired chairman and CEO of Harley-Davidson, Inc.

 

Part One: The Secret Side of Magnetic Service

Chapter 1: Secret #1 - Make Trust a Verb

Chapter 2: Secret #2 - Focus on Customer Hopes, Not Just Needs

Chapter 3: Secret #3 - Add Charisma to the Service Mix

Chapter 4: Secret #4 - Engage the Customer's Curiosity

Chapter 5: Secret #5 - Give Customers an Occasional Miracle

Chapter 6: Secret #6 - Empower Customers Through Comfort

Chapter 7: Secret #7 - Reveal Your Character by Unveiling Your Courage

 

Part Two: The Leadership Side of Magnetic Service

Chapter 8: Trust Thrives when Leaders Lead Naturally

Chapter 9: Hope Comes Out When Leaders Foster Revelation

Chapter 10: Service Takes on Charisma when Leaders Encourage Boldness

Chapter 11: Curiosity Lights Up When Leaders Learn Out Loud

Chapter 12: Miracle Making Happens If Leaders Don't Babysit

Chapter 13: Customers Are Empowered When Leaders Promote Partnerships

Chapter 14: Character is Revealed if Leaders Have Soul