ENDORSEMENTS

"... laced with penetrating clarity and marketing insights relevant to both large and small companies. [It] will help you get your message across, forge stronger, more intimate relationships with customers, and avoid the pitfalls and general mistrust of traditional and shallow 'cause-based marketing.'"

—Steve Smith, Founder, Tazo Tea

".... just as valuable to the exec in a big mainstream company as it is to the entrepreneur with a green start-up. [This book does] a phenomenal job of showing how 'marketing that matters' surpasses traditional marketing and benefits both the company and the community."

—Barbara Waugh, Director of University Relations, Hewlett-Packard Development and author of The Soul in the Computer

".... conveys practical yet inspirational methods for incorporating key marketing and business strategies into a combination of mission- and economically- based results."

—Reginald Stanley, Chief Marketing Officer, Calvert Group

"Chip Conley doesn't just write about this stuff. He lives it."

—Seth Godin, author of Purple Cow and All Marketers Are Liars