TABLE OF CONTENTS

Foreword by Donna Sturgess

Preface

Introduction: Energizing the Marketplace

Chapter 1: Product Emotions

Chapter 2: Profitability of Emotions

Chapter 3: The High-Emotion Index: Stock Market Gains from Emotion

Chapter 4: The Paths to Emotion

Chapter 5: Supported Emotions : The Key to Today's Leading Products

Chapter 6: Product Emotion Strategy

Chapter 7: The Emotion of Form and Touchpoints to Create It

Chapter 8: Meeting Societal Needs: Positive Roles for Emotion

Chapter 9: Emotion's Role in Technology Products

Chapter 10: Taking Action: Transform Your Products and Brands to Captivate Customers

Acknowledgments

Notes

Index

About the Authors