ENDORSEMENTS

"Building upon her long and unique experience in the field, Jacquie Ottman's latest release supplies us with her valuable up-to-date insights, including the opportunities of green branding. A must for all product design and marketing students and professors, as well as those in the product industry.

-- Dr. Han Brezet, Research Director of the Faculty of Industrial Design and Design for Sustainability Professor at Delft University of Technology, Netherlands

"Jacquie Ottman's new book transcends the fields of marketing and branding strategy and, like a bible, it shows the direction a green business company should take. This is a must read for every marketer in their quest to add value to their existing business flow."

-- Hiro Motoki, Deputy Chief Executive, E-Square Inc.

"Jacquie Ottman was talking about green marketing long before it was cool, and nobody knows more about what works in green product development, or what makes freen consumers tick. A lot has been written about sustainable business in general, but very little with authority on sustainable branding. Ottman's newest book, The New Rules of Green Marketing, fills that gap -- and more."

-- Andrew Winston, Environmental Strategy Consultant & author of Green Recovery and Green to Gold

"Green marketing is the future and Jacquie Ottman is our guide. A high-energy, straight-talking book filled with useful pointers for anyone interested in smart, sustainable brand communications."

-- Brian Dougherty, Founder of Celery Design Collaborative & author of Green Graphic Design