Preface

Introduction: Eight Keys to Ending Poverty

PART ONE

Only Business Can End Poverty

1 “ The Poor Are Very Different from You and Me”

2 What Is Poverty? 

3 What Can Government and Philanthropy Do? 

4 Why Business Is Best Equipped to Fight Global Poverty 

PART TWO

Zero-Based Design and the Bottom Billions 

5 What to Do Before You Launch Your Business 

6 The Ruthless Pursuit of Affordability

7 Zero-Based Design in Practice:

Low-Cost Drip Irrigation 

8 Design for the Market 

9 Zero-Based Design in Practice: A Cautionary Tale 

10 Design for Scale 

11 Zero-Based Design in Practice:

Safe Drinking Water for Small Villages

12 Design for Delivery the Last 500 Feet 

13 Building a Mission-Driven Global Business 

PART THREE

Opportunities Abound

14 It’s Your Turn Now 

Takeaways 

What We Say to Critics 

Notes 

Acknowledgments

Index 

About the Authors 

Discussion Guide