A Proven Approach to Leading  

How to Read This Book 

1 Ask * WHAT KEEPS YOU?  

Do you know what they want?

2 Buck * IT STOPS HERE  

Who’s in charge of keeping them?

3 Careers * SUPPORT GROWTH  

Are you building their future or are you in the way?

4 Dignity * SHOW RESPECT  

Do they know that you respect them?

5 Enrich * ENERGIZE THE JOB 

Do your people have to leave to find growth and challenge?

6 Family * GET FRIENDLY  

Avoid making your employees choose between work and family life.

7 Goals * EXPAND OPTIONS  

There are five career paths other than up.

8 Hire * FIT IS IT 

Make a match or start from scratch.

9 Information * SHARE IT  

Do you have it? Do you hoard it?

10 Jerk * DON’T BE ONE  

Are you one?

11 Kicks * GET SOME  

Are we having fun yet?

12 Link * CREATE CONNECTIONS 107

If you build them, they will stay.

13 Mentor * BE ONE 

Are they learning from you?

14 Numbers * RUN THEM  

Calculate the cost of loss.

15 Opportunities * MINE THEM 

Will they find them inside or outside?

16 Passion * ENCOURAGE IT 

Help them find the work they love—without leaving.

17 Question * RECONSIDER THE RULES  

Which will you keep: the rules or the people?

18 Reward * PROVIDE RECOGNITION  

Which matters more: praise or pay?

19 Space * GIVE IT 

Are your people on a short leash?

20 Truth * TELL IT  

The truth hurts—or does it?

21 Understand * LISTEN DEEPER  

When you tune out, you lose out—and they move out.

22 Values * DEFINE AND ALIGN  

What matters most to them?

23 Wellness * SUSTAIN IT  

Are they sick or tired?

24 X-ers and others * HANDLE WITH CARE  

They are different. Can you keep them?

25 Yield * POWER DOWN  

Give it up to keep them.

26 Zenith * GO FOR IT  

Sustain your commitment to engagement.

Calling All Managers of Managers  

Notes  

Acknowledgments  

Index  

About the Authors  

Beyond the Book