Preface

Introduction

Chapter 1: SMILE: The 5 Qualities of a Super Sticky Name

Chapter 2: SCRATCH: The 7 Deadly Sins

Chapter 3: Domain Name Secrets, Strategies and Silliness  

Chapter 4: The Creative Brief: Your Brand Name Roadmap

Chapter 5: How To Be a Brainstorming Machine  

Chapter 6: 12 Rules for Reviewing Your Names

Chapter 7: Name Changes – The Pros and Cons 

Resources:

Trademarking

Logos & Identity Design

Service Providers

Index

About the Author

Ask Alexandra

About Eat My Words

Acknowledgements