• Unprecedented experience: Bill Fisher has raised over $500 million for several of his own start-ups—he has deep knowledge of the subtleties and possible hidden pitfalls in traditional fund-raising advice.
• Concise and focused: Other start-up books cost too much and try to cover too much—Fisher focuses exclusively on raising capital, the single most critical step for any company.

Based on Bill Fisher’s three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the ‘80s and a businessman who founded a number of successful companies beginning in the ‘90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started.

Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each—knowledge that, until now, could come only with experience. For example, entrepreneurs believe that great business ideas get funded. Not true—just look at the failure rates of venture-backed companies. Great business stories get funded, and all great business stories have a similar construction and shape. And of course the entrepreneur needs an investor, but each investor comes with his or her own personality issues. You need the right match for long-term success, not just whoever is waving the biggest check—a temptation that is easy for cash-strapped entrepreneurs to succumb to. Having this book is like going into your investor meetings with a trusted advisor who knows all the ins and outs of raising capital.