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  • Completely revised and updated edition of a book that sold more than 1,000,000 copies and has been translated into 25 languages
  • Features new chapters on setting priorities and mastering technological distractions
  • Distills the best ideas, techniques, and strategies for effective personal time management into one concise, immediately useful volume

There just isn't enough time for everything on our "to do" list--and there never will be. Successful people don't try to do everything. They learn to focus on the most important tasks and make sure they get done.

There's an old saying that if the first thing you do each morning is to eat a live frog, you'll have the satisfaction of knowing that it's probably the worst thing you'll do all day. Using "eat that frog" as a metaphor for tackling the most challenging task of your day--the one you are most likely to procrastinate on, but also probably the one that can have the greatest positive impact on your life--Eat That Frog! shows you how to zero in on critical tasks and organize each day. You'll not only get more done faster but get the right things done.

Bestselling author Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. In this fully revised and updated edition, he provides brand new information on how to keep technology from dominating your time. He details twenty-one practical steps that will help you stop procrastinating and get more of the important tasks done--today!

Eat That Frog may also be purchased by chapters from Fast Fundamentals: The BK Whitepaper Series.

What makes this book stand out from similar titles

  • Eat That Frog! is a slim book full of simple tips from the world's most successful people.   Unlike Execution: The Discipline of Getting Things Done, it doesn't waste time on cumbersome theoretical frameworks or lengthy anecdotes. It cuts right to the chase.  
  • It's advice to tackle the biggest, ugliest task first, can help you deal with the tough reality of an overburdened schedule.  By contrast, the book Getting Things Done: The Art of Stress-Free Productivity, sugarcoats the tough reality with such wishful thinking as "the key to productivity is relaxation."  
  • And competing titles like Secrets of the Millionaire Mind, focus overly on money and not enough on the things which make a productive life really worthwhile.