"The Highest Goal will lead you to your greatest rewards. As a student in Michael Ray's first class of the now-famous creativity course at Stanford Business School, I have benefited for 25 years from his revolutionary and refreshing insights. They have encouraged me to found three Silicon Valley companies, recover from adversities, become an author and business coach, and enjoy a creative and fulfilling life. In this new book, Michael Ray develops the deeper meaning of his teachings so that you can discover and pursue your highest goal. Enjoy this valuable opportunity to find your calling and the true success it offers." -Don Maruska, author of How Great Decisions Get Made "Michael Ray is writing about the core passion for fully living. Recognizing one's 'highest goal' is at the center of one's purpose, one's destiny and the reason why one wakes up in the morning and remains engaged in life-the epitome of the human experience. This incredible book examines the life-force that gives us a reason for living!" -John Renesch, author of Getting to the Better Future