• Proves that investing is easy if you follow three simple rules and use a few basic investments

• Explains why the most common investment advice is misleading, useless, or just plain wrong

• Written by a team of veteran financial industry insiders

Personal finances can be a huge source of stress. And confusing and complicated advice from the financial industry, which is supposed to be helping, just makes it worse—and is a reason why many investors are falling further and further behind.

But investing is actually simple, maybe more simple than ever before. As the authors of this clear, practical, and enlightening book—part financial guide, part exposé—prove, there are just three simple rules you need to follow and just a few investment products that are necessary for an ideal portfolio—with perhaps a few optional ones that might help and won’t hurt. That’s it.

But what about the advice of investment gurus, financial industry pundits, advisors, journalists, and academics? The authors debunk the financial industry’s Seven Deadly Temptations—including trying to beat the market, investing via the latest “scientific” financial theories, and succumbing to the lure of expensive and complex-sounding investments.

Whether you are a hesitant first-timer, an experienced veteran, or even a professional institutional investor, this book will help you make wise selections in your 401(k)s and create portfolios for all seasons. And as an added benefit, the authors explain how turning your back on convoluted investment products reduces systemic risk to the overall financial system and deprives Wall Street of some of its undeserved profits, thereby curbing its unhealthy political influence.