PREFACE 

INTRODUCTION 

The Simplify Wall Street Portfolio

PART I The 3 Simple Rules of Investing

RULE #1 

Simplify Your Options

RULE #2 

Look Only Forward

RULE #3 

Tune Out Noise

PART I I Investing’s 7 Deadly Temptations

DEADLY TEMPTATION #1 

Beat the Market

DEADLY TEMPTATION #2 

Trust It All to Our Expertise

DEADLY TEMPTATION #3 

Precisely Calibrate Your Portfolio

DEADLY TEMPTATION #4 

Sleep Well at Night with Your Risk Under Control

DEADLY TEMPTATION #5 

Use the Strategies That Always Work

DEADLY TEMPTATION #6 

Do What Wealthy and Sophisticated Investors Do

DEADLY TEMPTATION #7

Use Modern Scientific Financial Theory

EPILOGUE 

The Invisible Squeeze

 Notes 

 Glossary 

 Acknowledgments 

 Index 

 About the Authors