TABLE OF CONTENTS
Acknowledgments
Introduction: The Power of the Unexpected
Chapter 1: The True Nature of Corporate Creativity
Chapter 2: How Preconceptions Limit Corporate Creativity
Chapter 3: What Do We Really Know About Creativity?
Chapter 4: The Decline of the Simple Suggestion System and the Rise of a New Generation
Chapter 5: How Misalignment Shuts Down Creativity
Chapter 6: Alignment – The First Essential Element
Chapter 7: Self-Initiated Activity
Chapter 8: Unofficial Activity
Chapter 9: Serendipity
Chapter 10: Diverse Stimuli
Chapter 11: Within-Company Communication
Chapter 12: Unleashing Corporate Creativity – Where to Start
Notes
Index
About the Authors