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TABLE OF CONTENTS

Acknowledgments

Introduction:
The Power of the Unexpected

Chapter 1: The True Nature of Corporate Creativity

Chapter 2: How Preconceptions Limit Corporate Creativity

Chapter 3: What Do We Really Know About Creativity?

Chapter 4: The Decline of the Simple Suggestion System and the Rise of a New Generation

Chapter 5: How Misalignment Shuts Down Creativity

Chapter 6: Alignment – The First Essential Element

Chapter 7: Self-Initiated Activity

Chapter 8: Unofficial Activity

Chapter 9: Serendipity

Chapter 10: Diverse Stimuli

Chapter 11:
Within-Company Communication

Chapter 12: Unleashing Corporate Creativity – Where to Start

Notes
Index
About the Authors