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ENDORSEMENTS

The She Spot may upend some of your long-held assumptions about what makes women—and men—take action and will help you reassess how the personal affects the political. Lisa Witter and Lisa Chen offer us an absorbing and provocative read that guarantees the reader will see gender, politics and the marketplace in a new and clearer light.”

—Naomi Wolf, author of The End of America: Letter of Warning to a Young Patriot

“This is wise, savvy, and actually useful thinking by two of the most creative and effective communicators I know. The insights in The She Spot have helped us bring millions into the political process. They can help you, too."

—Eli Pariser, Executive Director, MoveOn.org Political Action


"If you want to create change, you have to hit the She Spot! Lisa Witter and Lisa Chen have created an actionable guide to engaging women hearts and minds and partnering with them to create social change.   A must read!"

—Lisa Johnson, coauthor of Don't Think Pink and author of Mind Your X’s and Y’s

 
"The She Spot is an important book that aptly describes the role that communicating care plays in effective progressive politics."

—George Lakoff, Senior Fellow of Rockridge Institute, and author of Don't Think of an Elephant


The She Spot elevates the discussion of women’s role in transformative social change and offers smart, practical strategies for tapping into the potential of this vital constituency.”

—Zainab Salbi, Founder and CEO, Women for Women International


“Chen and Witter turn identity politics on its head and show the path to winning social change campaigns.  The path starts at the She Spot, but it doesn't end until they expose many of the common assumptions that have led too many well-meaning social change efforts astray. Whether you want to stop climate change or raise money for your PTA, here's your manual."

—Daniel Silverman, Director of Communications, The James Irvine Foundation