TABLE OF CONTENTS
Foreword by Gary Hirshberg, President and CEO of Stonyfield Farm
Preface
Introduction: A Women-Centered (Marketing) Revolution
Part I: Understanding the She Spot
1 Why Women Matter
2 How Women Think
3 What Women Want
Part II: How to Hit the She Spot
4 Care
5 Connect
6 Cultivate
7 Control
Part III: Where to Hit the She Spot
8 Where to Reach Women
9 Segmenting the Women’s Market
Conclusion: The Not-So-Secret Secret to Changing the World
Resources
Notes
Acknowledgments
Index
About the Authors