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TABLE OF CONTENTS

Foreword by Gary Hirshberg, President and CEO of Stonyfield Farm

Preface

Introduction: A Women-Centered (Marketing) Revolution

Part I: Understanding the She Spot
1 Why Women Matter
2 How Women Think
3 What Women Want

Part II: How to Hit the She Spot
4 Care
5 Connect
6 Cultivate
7 Control

Part III: Where to Hit the She Spot
8 Where to Reach Women
9 Segmenting the Women’s Market

Conclusion: The Not-So-Secret Secret to Changing the World

Resources
Notes
Acknowledgments
Index
About the Authors