ENDORSEMENTS

"Profit Building is a clear, easy-to-read book on how any organization can achieve profit improvement. Ludy has included real-world examples, coupled with his many years of management experience, to illustrate how using a systematic approach, a company can find innovative solutions and ideas to reduce costs."

-Lionel L. Nowell, III, Senior Vice President and Controller, PepsiCo, Inc.

"Applying these concepts can dramatically impact organizational change and profitability. Ludy has synthesized his key business principles into a boilerplate process that can be applied to any business. The system is laid out in a concise step-by-step fashion designed to walk you through the procedures."

-Brion G. Grube, Senior Vice President of Operations, Wendy's Restaurants of Canada, Inc.

"Profit Building is clear and concise from the first page to the end of the final appendix. . . . A timely aid for managers, at any level, who are interested in successful organizational innovation."

-Hala Moddelmog, President, Church's Chicken