TABLE OF CONTENTS

Chapter 1: What Managers Need to Know about Cutting Costs and Improving Benefetis

Chapter 2: Better Ways to Improve Profits than Layoffs

Chapter 3: The Profit Building Process

Chapter 4: Choosing and Managing the Profit Building Team

Chapter 5: Preparing Your Team and the Organization

Chapter 6: Generating Creative Solutions by Asking All the Questions

Chapter 7: Taking Action and Documenting Results

Chapter 8: Reviewing Progress and Follow-Up

Chapter 9: 50 Action Steps for Immediate Profit Improvement

Chapter 10: 60 Further Steps to Cut Costs in All Areas of Your Business

Chapter 11: How and Where to Get Started