ENDORSEMENTS

"The key message in Be Your Own Brand -- that our brand allows us to become more of who we are, reflect what we stand for and how we convey that to to others -- is as true for individuals as it is for organizations. This book is a practical guide to getting to the essence of our individual brands. It leads to many 'ah ha' moments."

-- Katrinka Smith Sloan, Chief Operating Officer, LeadingAge