TABLE OF CONTENTS

Part One: Personal Brand Basics

Chapter 1: Personal Brand: The Perception That You Made a Difference

Chapter 2: A Strong Personal Brand Delivers on Three Different Dimensions

Chapter 3: Your Personal Brand Is Perceived from Three Different Dimension

Part Two: Designing Your Personal Brand of Making a Difference

Chapter 4: Authenticity: The Cornerstone to Building a Strong Brand

Chapter 5: Creating Your Brand Platform: Dimensions and Ethos

Chapter 6: A Promise to Be More of Who You Are

Chapter 7: How Strong Is Your Personal Brand Today?

Part Three: Using the Power of Alignment to Build a Strong Personal Brand

Chapter 8: Aligning to Become a Stronger Brand

Chapter 9: Personal Brand Building Has Gone Social

Chapter 10: The Courage to Live Your Brand